Hi, I'm Kyle.

I built PackTrak soup-to-nuts as a proof of concept around how AI coding tools can enable designers to ship production code (or complete web apps). It comes with all the bells and whistles like grouping, categorization, shared gear across lists and public sharing. Tech stack is Next.js, Supabase, Vercel, and Loops.

I led a cross-functional team focused on UGC and growth, driving collaboration across design, product, engineering, and content. Redesigning hubs and restructuring search made the experience more intuitive and drove a 32% lift in click-throughs. Alongside this, I developed an SEO strategy and redesigned category and topic pages for expanded reach, which brought in a significant increase in organic visitors to Product Hunt.

At B&B I redesigned and re-architected the website, introducing a new design system that simplified the front-end and improved performance. This work led to a 35% lift in page views and a 25% increase in time on site through a reimagined photo browsing experience. It also set the stage for a broader shift from regional to geo-located search, bringing the product closer to how customers actually explored content.

I led design and product across web and mobile, helping grow the community from the ground up to 700k registered users. We balanced fast iteration with long-term vision, and were twice featured in the App Store. I also built out our programmatic SEO strategy from scratch, which drove millions of monthly pageviews, and contributed to front-end development.

I got frustrated with my Chrome bookmarks so I built a bookmark extension that auto-categorizes websites based on your existing bookmark tree. It uses an OpenAI api key to read the content on the page, evaluate, and then match the bookmark to an appropriate folder.