Kyle Frost
I'm a product designer who works across the entire stack, from pixels and prototypes to code and strategy, bridging design, development, and product at early-stage startups.
I've spent the last 15 years building a skillset that allows me to be equally comfortable pushing pixels in Figma, building AI workflows, designing programmatic SEO strategies, writing PRDs, prototyping in production, or pushing PRs to fix bugs.
I like building, tinkering, and creating — in product and outside of it. I also write a weekly outdoor industry newsletter, take photos, and have a bit of a second life in the outdoor and travel world.
Selected work
An AI-powered construction permitting startup. I led design efforts from pre-Series A through a $55M Series B. I owned design (and a signficant amount of product management) across the core product, AI features, and internal ops tools.
Case studies:
The go-to platform for discovering and launching new tech products. I led design for product discovery and growth, rethinking how people find, evaluate, and categorize products.
An outdoor community platform that grew to millions of monthly visitors. I led design and product, working on everything from the programmatic SEO system, writing a weekly email newsletter, planning product strategy, to the mobile app.
Borrowed & Blue
A wedding vendor marketplace where I redesigned search and discovery, and rebuilt how locations worked so the platform could grow to a nationwide footprint.
Side projects
