Kyle Frost
I'm a product designer who works across the entire stack, from pixels and prototypes to code and strategy, bridging design, development, and product at early-stage startups.
I've spent the last 15 years building a skillset that allows me to be equally comfortable pushing pixels in Figma, building AI workflows, designing programmatic SEO strategies, writing PRDs, prototyping in production, or pushing PRs to fix bugs.
I like building, tinkering, and creating — in product and outside of it. I also write a weekly outdoor industry newsletter, take photos, and have a bit of a second life in the outdoor and travel world.
Selected work
PermitFlow
An AI-powered construction permitting startup. I led design efforts from pre-Series A through a $55M Series B. I owned design (and a signficant amount of product management) across the core product, AI features, and internal ops tools.
Case studies:
Product Hunt
The go-to platform for discovering and launching new tech products. I led design for product discovery and growth, rethinking how people find, evaluate, and categorize products.
The Outbound Collective
An outdoor community platform that grew to millions of monthly visitors. I led design and product, working on everything from the programmatic SEO system, writing a weekly email newsletter, planning product strategy, to the mobile app.
Borrowed & Blue
A wedding vendor marketplace where I redesigned search and discovery, and rebuilt how locations worked so the platform could grow to a nationwide footprint.
Side projects
PackTrak
Full-stack app for managing hiking gear lists. Designed and coded everything (auth, database, public sharing) using AI tools to accelerate development.
Sift
Chrome extension that uses AI to automatically organize bookmarks. Reads page content, picks the right folder. One-click save without the filing headache.
Indie Outdoors
Curated directory of independent outdoor media, publications, and creators actually worth your time.
Another Puffy Jacket
Retro directory of outdoor gear and news with a nostalgic 90s aesthetic. The web used to be more fun.