Kyle Frost
Product design, writing, brand strategy.

I’m comfortable using git, writing front-end code, talking to engineers about databases and tradeoffs. I use LLMs to prototype features in production codebases with dummy data, fix bugs, stress-test PRDs for edge cases, and turn rough stream-of-thought notes into structured documents. I’m constantly tinkering with workflows and building side projects to keep up with how fast it’s all moving.

I publish Here & There, a weekly newsletter about outdoor and travel culture. It covers industry trends, conservation, the business side of the outdoors, and whatever else I find interesting. It’s read by brand leaders, outdoor media, and people across the industry.

“Kyle is one of the most adept and insightful voices in outdoor right now. He has a remarkable ability to make the intricacies of the current outdoor industry compelling, understandable, and entertaining.”