Kyle Frost
I'm a product design leader working at the intersection of design and AI.
I'm currently leading product design at PermitFlow, where we're attempting to automate the annoyingly complex system of construction permitting in North America.
My newsletter Here & There is read by 60k people worldwide and covers deeply researched topics in travel, adventure, and outdoor culture.
Product Hunt
I led design on a cross-functional team focused on UGC and growth projects. I led key projects around product discovery, search, programmatic SEO, and reviews that meaningfully impacted both revenue and site traffic.
Role
Lead Product Designer
• Redesigned Product Hubs resulted in a 32% increase in CTR to maker websites and a 21% increase in pages per session.
• An updated category structure improved site browseability, SEO, created more understandable product relationships across the platform.
The Outbound Collective
I led the design and product strategy across web, iOS, and Android, supporting a community of over 600,000 users. I ran a lean product team, designed React Native apps that were featured twice in the App Store, and implemented a programmatic SEO strategy that drove millions of monthly page views.
Role
Product Lead
• Grew the community to over 700k registered users and millions of monthly page views
• The Outbound iOS app was twice featured in the Apple App Store as a top outdoor app.
• Developed and implemented a programmatic SEO strategy that increased site traffic by 60%
Borrowed and Blue
Designed and launched a full web redesign and new design system, increasing page views by 35%. Designed a new photo browsing experience that boosted time on site by 25% and led the shift to geo-located search for more personalized discovery.
Role
Senior Product Designer
• Audit of design system and front-end components allowed us to redesign and simplify the codebase, resulting in 3x faster page loads.
• Reworked data models and information architecture allowed for more flexible vendor "working locations" and a radius-based search.
• Designed a photo experience that increased page views and time on site by providing a more dense and relatable web of "rabbit hole" content.
Another Puffy Jacket (retired)
Just a little site where I shared gear you want, gear you need, and plenty of gear you most definitely don't. We all love cool gear, but we need to acknowledge how ridiculous that obsession is sometimes.
Role
Side Project
• Not everything needs KPIs. Highlighted some brands, played around with designs, helped people find cool stuff.
That's all for now! If you're looking for more detailed case studies, are interested in working together, or want to chat, just reach out to kyle@kylefrost.com