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# Kyle Frost
## Full-Stack Product Design Leader

> 15 years building products at startups. Works across design, code,
> product, and strategy. Equally comfortable in Figma, a codebase,
> or a PRD.

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## Experience

### PermitFlow — Lead Product Designer (2024–2026)
AI-powered construction permitting platform.
- Built AI-powered changelog workflow reducing multi-hour process to 3 minutes
- Prototyped AI-powered municipal comment analysis for customer insights
- Designed inspection scheduling and application management interfaces
- Case studies: kylefrost.com/work/permitflow-changelog, kylefrost.com/work/permitflow-inspections, kylefrost.com/work/permitflow-muni-comments

### Product Hunt — Lead Product Designer (2021–2023)
Product discovery platform for new tech products.
- Redesigned product hubs, increasing click-through rate 32%
- Rebuilt category taxonomy from flat tags to two-tier hierarchy
- Designed programmatic SEO pages driving tens of thousands of monthly organic visits
- Case studies: kylefrost.com/work/product-hunt-hubs, kylefrost.com/work/product-hunt-categories

### The Outbound Collective — Product Designer (2018–2021)
Outdoor recreation community platform.
- Grew to millions of monthly visitors
- Built programmatic SEO system increasing organic traffic 60%
- Designed mobile app and growth features
- Ranked 3,000+ new location-based keywords
- Case studies: kylefrost.com/work/outbound-seo, kylefrost.com/work/outbound-mobile, kylefrost.com/work/outbound-growth

### Borrowed & Blue — Senior Product Designer (2016–2017)
Wedding vendor marketplace.
- Built Pinterest-style photo discovery with computer vision auto-tagging
- Designed SEO strategy breaking city-based location silos for nationwide expansion
- Created vendor cross-promotion through multi-vendor photo linking
- Redesigned core marketplace experience
- Case studies: kylefrost.com/work/borrowed-blue-seo, kylefrost.com/work/borrowed-blue-photos, kylefrost.com/work/borrowed-blue-redesign

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## Key Outcomes
- +32% click-through rate (Product Hunt hub redesign)
- +60% organic traffic (Outbound programmatic SEO)
- 3-minute weekly changelog (PermitFlow, down from hours)
- Hundreds of new keywords ranked (Product Hunt categories)
- Tens of thousands of monthly organic visits (Product Hunt SEO pages)
- 6,000+ makers self-categorized within weeks (Product Hunt)

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## Skills & Tools
- Design: Figma, Prototyping, UI/UX, Design Systems, Information Architecture
- Product: PRDs, Roadmapping, User Research, A/B Testing, Analytics
- Technical: React, TypeScript, Next.js, Tailwind CSS, HTML/CSS, Git
- Growth: Programmatic SEO, Keyword Research, SEMRush, Schema Markup, Content Strategy
- AI: Claude, ChatGPT, AI Workflows, Prompt Engineering, Computer Vision APIs

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## Interests
- Early-stage startups where design, product, and engineering overlap
- Roles where I can contribute across the stack, not just push pixels
- Teams that ship fast, learn from users, and iterate
- Problems involving data architecture, discovery, and growth

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## Newsletter
Here & There (hereandthere.club) — A weekly newsletter about outdoor
and travel culture, running 6+ years with 2,000+ subscribers. Covers
industry trends, conservation, adventure, and the business side of the
outdoors. Read by brand founders,
outdoor media, and industry leaders.

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## Side Projects
- PackTrak — Full-stack hiking gear management app (packtrakapp.com)
- Sift — Chrome extension using AI to auto-organize bookmarks
- Indie Outdoors — Directory of independent outdoor media (indieoutdoors.com)
- Another Puffy Jacket — Retro outdoor gear/news directory (anotherpuffyjacket.com)

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## Contact
- Email: kyle@kylefrost.com
- LinkedIn: linkedin.com/in/kylefrost
- Instagram: @kylefrost
- Threads: @kylefrost
- Web: kylefrost.com