
PermitFlow — Hierarchical Tag System
2023–2024Led design from pre-Series A through $55M Series B. Built a tag system that improved data integrity across the platform.
Read the case study →A few of the bigger pieces of design and product work I’ve led — at PermitFlow, Product Hunt, and The Outbound. Each one was a slow build, with real constraints, that ended up shaping how the company worked.

Led design from pre-Series A through $55M Series B. Built a tag system that improved data integrity across the platform.
Read the case study →“All swimming pools shall be located a minimum of ten (10) feet from any property line.”
“Show the tree protection fence around the heritage tree.”
“Recurring pattern of incomplete plan sets — missing updates, outdated plats.”
“The survey shows pool encroaching into the SDE. No encroachment allowed.”
Prototyped an AI workflow to analyze thousands of municipal reviewer comments and surface customer error patterns for ops to act on.
Read the case study →Built a lightweight AI workflow using GitHub CLI and ChatGPT to generate weekly changelogs in minutes instead of hours.
Read the case study →Redesigned product taxonomy and hub pages. Increased engagement 32% through better information architecture.
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Built programmatic SEO system that grew outdoor community to millions of monthly visitors.
Read the case study →Replaced flat tag system with hierarchical taxonomy. Generated thousands of SEO landing pages capturing discovery traffic.
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